Our Mission
Not Just Doberman Merch. A Movement.
DoberMerch Designs exists because Dobermans are misunderstood—and too many end up in the wrong homes, shelters, or worse. We’re here to change that through design, education, and action.
We create bold, premium-quality gear for Doberman lovers. And 100% of the profits? They go straight into rescue—starting with Willow’s Wish Doberman Rescue, our in-house initiative focused on saving Dobermans across Ontario.
The Problem We’re Solving
Dobermans don’t belong in shelters.
They’re working dogs with huge hearts and strong minds. But in the wrong hands, they’re labeled “aggressive” or “too much.” Most rescues don’t have the resources for behavior cases—so they get skipped over, or put down.
We’re not okay with that.
So we built something better.
What We Do (and What You Fund)
When you shop with us, you’re not just buying a cute Doberman shirt. You’re helping us:
Rehabilitate behaviorally misunderstood Dobermans
Educate owners on ethical training and responsible ownership
Build Willow’s Wish Rescue from the ground up—starting with fosters and eventually a full facility
Create gifts that reflect the loyalty and nobility of the breed
Every item in our shop was made by someone who actually lives the Doberman life—training them, rescuing them, and refusing to give up on them.
Why It Matters
We’re not just a dropshipper with a dog quote addiction.
We’re not in this for clout or clicks.
We’re in this because Dobermans deserve better.
Every sale fuels real work—behavioral rehab, rehoming, and rescue education across Ontario and beyond.
Join the Mission
Your purchase isn’t just a gift.
It’s a second chance—for a dog who needs it, and for a breed that deserves better.
Frequently Asked Questions
Together, we’re taking the first steps toward making a difference
What is DoberMerch Designs?
A mission-driven brand that creates Doberman-themed apparel, gifts, and gear—with 100% of profits supporting rescue.
Where does the money go?
To Willow’s Wish Doberman Rescue and other rescue efforts cross North America. We focus on behavioral rehab and rehoming for Dobermans who would otherwise be left behind.
Why Dobermans?
Because they’re smart, loyal, and misunderstood. We’re here to protect that.
Still have questions about our mission?
Turning Doberman devotion into meaningful design
Meet the Heart and Soul Behind DoberMerch Designs
A passion project brought to life by an unapologetically Doberman-obsessed designer and her service dog, Dante.